Business Design Academy for entrepreneurs
FROM CRAFTINESS TO BUSINESS
After finishing this program, you have a product or small collection as well as all the essential parts of your future business universe. You know how to lead and manage a successful company.
... an enthusiastic maker ready to take your craftiness to business. You might already own a company, but it doesn’t work as well as you would like.
... dreaming of your own physical product collection. You want to create meaningful objects that are important to your clients.
... passionate about what you do. The journey is long and weary, it will not work out without.
... ready to make decisions, even though ones, that
are needed for making your business successful.
Sometimes we need to change direction or even start over.
... serious about your commitment and a hard worker.
... experienced strategic design and marketing professionals on a global level.
... living our truth and actually doing the work every day. We know the difficulties, but most importantly, we know how to solve your challenges and still keep the fun and motivation.
... honest. If you find out during the trial period, that the course doesn’t work for you, you’ll get your money back, no questions asked.
80% OF ALL NEW BUSINESSES FAIL.
IT’S FAR TOO MANY LOST DREAMS.
YOU HAVE THE POWER
Think for a moment, what the world would be like without all small businesses. They take care of every national and often local identity: clothing, food, cityscape and products that empower diverse groups of people. When we travel, be it abroad, in our home country or even in our own neighbourhood, our dream is to be the first one, who discovers a wonderful local business with unique and authentic products.
Here you will find your loving business family, who will help you become the owner and leader of an influential company. How cool is that!
PROGRAM: FROM CRAFTINESS TO BUSINESS
You learn to:
... find the most beneficial product ideas for your business.
... design products that are meaningful to your customers and to yourself.
... use professional design and marketing methods.
... create a sustainable pricing strategy that reflects the value of the products.
... create inspiring sales and marketing materials.
... enjoy selling in your own personal way.
Our approach and us
Learning path explanation
What is business design
What to do if you get lost
2. Find your opportunity
Mapping your resources
Find the opportunity
Set your vision and mission
The role of fast trends
Research product possibilities
Discover customer needs
Create meaningful ideas
Set your goals
3. Design your products
Create the DNA of your business
Plan your collection
Use colors and finishes
Materials, patterns and textures
Finalize business plan
4. Find your first clients
What is sales and marketing
BtB and BtC sales
What do I need to sell
How to write good texts
How to shoot good photos
Design a logo
Create SoMe accounts
Create SoMe content
Make a sales pitch
How to be accountable in sales
5. Growing your business
Team building and outsourcing
R&D in future
Refining marketing and sales
THE NEXT BUSINESS DESIGN ACADEMY STARTS JUNE 15TH 2020
An intensive program teaching you to design your own product collection
and build the whole ecosystem needed for a successful business.
159 EUR /month
- 10 Modules
- 60 lessons
- Daily tasks
- Support group
- 1H personal coaching
69 EUR /month
- 10 Modules
- 60 lessons
- Daily tasks
- Support group
35 EUR / 3 weeks
- 1 Module
- 15 Lessons
- Daily tasks
Get started now and discover business thinking for creative entrepreneurs
Hello, Bonjour, Moi, Hej, 你好,
مرحبا, Hola, Tere, 여보세요!
We love small companies because they are driven by people like us. Creative, quirky, talented, smart and passionate. But more than 80% of new businesses are failing, why? Mostly because of products that have no market. That is easy to fix!
Our Business Design Academy was set up because there is a lot of advice online about how to market your products, but not a word about how to design them. When we connect design and marketing, as we have done in the research and development departments of the big companies, we can release extraordinary products and stories people love.
We help makers and designers to succeed with their dreams of creating their own physical product collection. And we want to build a multicultural business-family for people, who have the same values and who want to succeed in their own way. We focus on your creativity as the most important asset of your business and help you to expand your ideas and find where they matter the most.
Our magic comes from proven product development methods and design thinking framework. The same methods are used by all innovative Fortune 500 companies. We just have finetuned them for creative entrepreneurs like you.
Let’s make your dreams come true!
Greetings from Paris,
Heidi and Katrin
Design and strategy paramedic
Marketing and strategy paramedic
Master of Art in textile and industrial design from the University of Art and Design in Helsinki, Finland. Business Advisor, Finnish Institute for Enterprise Management.
Her own for one, by finding her voice as a designer and the courage to be herself and close to 6.000 days of business CPR performed to clients worth worldwide.
A childishly enthusiastic strategic designer, who is not afraid of anything. A sharp visionary and extremely efficient. Speaks 4 languages, none of them perfectly, but communication has never been a problem. Craves forever a good coffee, knows all the authentic delicious places to eat and loves to dance salsa.
HD Business graduate from Copenhagen Business School, Denmark
More than 5.000 days of perfecting Marketing CPR to clients mainly in the Nordics and France
A creative marketing professional, with a head full of ideas and a can-do attitude. Can organize the hell out of anything and always find solutions to any challenge. Passionate about creating/telling stories and letting the creativity flow. Mother of 3 energetic children, family person to the core, hates coffee (why, with 3 children??), loves reading books and started playing the piano again.
Winner of IDEA , a European innovation competition, in the category “low-cost operations”
Q: I have never studied design, how can I possibly be able to do the same as a professional?
A: Did you know that creativity is not the exclusive right of designers and artists? Other professions have an equal percentage of creative people, and in return, a large proportion of designers are no more creative than a bad accountant. Creativity is an attitude, not a gift. All you need is will.
Q: What if I don't come up with any ideas?
A: If you follow the instructions, you surely will. We use the same formula ourselves, when designing and marketing products for other companies. The first time you follow the instructions carefully. Later, you will be able to do the process on your own, when you know the tools that work best for you. No designer has been born into the job, everyone has learned in one way or another.
Q: Yes, I‘m a designer, but I have not yet done anything. I’m desperate because no company wants to buy my services, because I don't yet have any clients. The amount of free work I have put into it is crazy. It doesn’t matter that I'm the Master of art. I have sent so many ideas to different companies, and the result has been exactly zero! Will I benefit from this course?
A: We completely understand your frustration, as we have been in the same situation and remember it like yesterday. When you're tired of sending free ideas to companies, or being on the payroll as a sales assistant, and the company refuses to give you tasks which correspond to your actual skills, it may be time to invest in yourself and start creating your own product line, where you can decide everything.
Creativity does not equal drawing or nurturing the artistic ego, it means inventive thinking in the situation where you are right now.
Q: I don't have any money. Everyone says you need a lot of money to start your own business.
A: Yes, capital is needed if you are going to do things that involve complicated technology. However, this course focuses on art as a tool for creating value. Art is an extremely impactful tool. You don't need any capital other than your brain to pull that off. Of course, something is needed, for example, to make protos: depending on the products, it is tens or hundreds of euros, not thousands. Even if there is no money, there are always ways, if you have a good idea. So, for that reason, don't stop at least before you start.
Q: I've never heard of you before. How do I know that you are qualified and your course is relevant for me?
A: An entirely valid concern in the era of “web consultants” all over the world. But you rarely hear about really good designers or design teachers, because they work for companies that do not want and cannot leak design strategy and details to the public in advance, or necessarily even afterwards.
Read our testimonials, to get a sense of what other people think of us and if for any reason you are dissatisfied with the content of the course, you have 7 days to decide if you want to get your money back.
Just send an e-mail labeled "I want my money back" and explain a reason why within 7 days after purchase (criticism is used for product development and does not affect refunds in any way). You will get your money back, no small print. Refunds are processed every Monday.
40 Rue Alexandre Dumas, 75011 Paris